PREMIUM ACCESS: Advanced training, detection work & direct coaching from KoenPREMIUM ACCESS: Advanced training, detection work & direct coaching from Koen

PROJECT ZERO PREMIUM

You’ve Seen What the Foundation Does.
Now Go Further.

You already know this system works. You’ve seen the videos. You’ve watched the focus build, the reactivity fade, the connection grow.

Premium is for the owner who looks at their dog and thinks: I want more than obedience. I want a real working partnership.

Your dog sees another dog across the street — and instead of exploding, he looks up at you.

That’s not a trick. That’s what a real working partnership feels like.

And if you’re just starting out and want the full package from day one — Premium members get personal coaching from Koen through the 7-Day Foundation Reset. You’ll build the foundation faster, with guidance every step of the way.

Is Premium right for you

This is for you if…

  • You’re starting out and want personal coaching from Koen from day one

  • You’ve built the foundation and want to go further into advanced training

  • You want to work on detection, object training, and advanced shaping

  • You want direct video feedback and coaching from Koen

  • You want monthly online sessions and Coffee Hours with Koen

  • You want access to the Detection Cave for personal sessions in Belgium

You might prefer Standard if…

  • You want to explore the system first before committing to Premium

  • You prefer a self-guided approach without live coaching

  • You want to try the free 7-day Standard trial first

Detection Cave Intro

What’s inside premium?

Discover the building blocks inside Premium

Theory Foundations

Learning principles, reinforcement, how to get full commitment — incl. NePoPo® framework.*

  • Learning principles: how dogs actually learn, in simple and practical terms
  • Positive reinforcement and negative reinforcement: what they really mean and how to use them effectively
  • How to get your dog to always perform, on cue, with full commitment and enthusiasm
  • Why timing, consistency, and motivation matter more than the exercise itself

  • The NePoPo® framework — explained in depth in this module*

Shaping & Marker Training

The core methodology behind precise dog training.

  • Advanced marker training: build precision and speed into every behavior

  • How to shape any behavior from scratch — without luring, forcing, or tricks
  • Variable reward schedules: why unpredictability creates unbreakable focus
  • Building intrinsic motivation: a dog that trains because it loves the game
Movement & Luring

The physical foundation of all advanced work.

  • Luring as a tool: how to use it correctly without creating dependency

  • The critical difference between luring and shaping — applied in real sessions

  • Basic positional work: sit, down, stand, front, heel — built with precision

  • Body awareness and movement exercises that prepare your dog for advanced modules

Skills & Applications

Where all training principles come together in real, practical skills.

  • Source Based Alignment: Teaching your dog to stay glued to your side with unbreakable focus, not because they have to, but because that’s where everything they want comes from.
  • Object Indication: teaching your dog to reliably indicate a specific object — the gateway to detection work
  • Detection: full scent detection training — odor imprinting, alert behavior, indoor and outdoor search patterns. Real sessions filmed inside the Detection Cave.
  • Object Holding: building a calm, confident hold under distraction — foundation for the full retrieve chain
  • Object Retrieving / Apporteren: the complete retrieve chain — send-away, pick up, return, deliver to hand
Challenges — Dare & Do

Structured challenges that test and prove your training in real-world conditions.

  • Progressive challenge system: level up as your dog advances
  • Community challenges: compare your progress with other Premium members
  • Koen’s personal challenge reviews — submit your attempt and get direct feedback
Outside the Cave

Real-world training in action — Koen’s personal sessions filmed outside the training environment.

  • Videos of Koen training Vix during walks, in the city, and in everyday real-life situations
  • Every video includes a voice overlay: Koen explains exactly what he is doing and why
  • See how the system translates from a controlled environment to the unpredictable real world
  • One of the most valuable resources in Premium — proof of process, not just theory

Direct coaching from Koen

Free 1-on-1 session — annual members

Koen’s personal training logs and session notes with Vix: follow Koen’s real training journey in real time — including what he’s working on, what fails, and what he adjusts

Coaching, Coffee Hours & Live Q&A

This is where Premium becomes personal. Beyond the modules, every Premium member has direct access to Koen through multiple live touchpoints every month.

  • Monthly online training sessions: live instruction on current content, demonstrated and explained by Koen
  • Monthly Coffee Hours: informal group calls with Koen — ask anything, discuss your progress, share what you’re working on
  • Monthly live Q&A: submit your questions in advance and get Koen’s full answers on the call
  • Video reviews: film a training session, upload it to the community feed, and receive Koen’s detailed written or video feedback within 48 hours. Before uploading, you write your own analysis of the session — what worked, what didn’t, what you want to improve. This self-reflection is the most important part of the learning process.
  • Priority support in the Premium community
  • Koen’s personal training logs and session notes with Vix: follow Koen’s real training journey in real time — including what he’s working on, what fails, and what he adjusts

INCLUDED WITH ANNUAL PREMIUM: YOUR FREE 1-ON-1 SESSION

Every annual Premium member receives 1 free personal session — your choice:

In-person at the Detection Cave, Belgium — 45 minutes with Koen

Online 1-on-1 call — 45 minutes (for members outside Belgium)

Train at the Detection Cave

The Project Zero Detection Cave is available for personal training sessions — exclusively for active Project Zero Academy members (Standard or Premium, outside of the free trial period).

Sessions are 45 minutes, fully supervised by Koen, and tailored to your current training level. No groups. Just you, your dog, and the work.

Standard member
€85 / session

45-minute personal training session at the Detection Cave. Available once you are an active Standard member outside of the free trial.

Premium member
€65 / session

Discounted rate for active Premium members. Note: your free 1-on-1 session (annual members only) is separate from and in addition to these bookable sessions.

What Premium members say

Member 1

Dog breed
Testimonial pending

Member 2

Dog breed
Testimonial pending

Member 3

Dog breed
Testimonial pending

Pricing

Join Project Zero Premium

Premium includes everything in the Standard System — plus all advanced training blocks, direct coaching, Coffee Hours, and your free 1-on-1 session (annual members).

MOST COMPLETE

Project Zero Premium

Everything in Standard + all advanced training blocks + personal coaching + free 1-on-1 (annual)

$79

per month

$579

per year
SAVE 39%

(approx. €73/m or €533/year — prices excl. local taxes)

  • Everything in the Standard System (Levels 1–5, Foundation Reset, 30-Day Roadmap)

  • Personal coaching from Koen through your 7-Day Foundation Reset

  • Theory Foundations (incl. NePoPo® framework*)

  • Shaping & Marker Training

  • Movement & Luring

  • Skills & Applications (Source Based Alignment, Object Indication, Detection, Object Holding, Object Retrieving)

  • Challenges — Dare & Do

  • Outside the Cave — real-world training with voice overlay by Koen

  • Monthly online training sessions, Coffee Hours & live Q&A with Koen

  • Video reviews: upload your session — Koen’s feedback within 48 hours

  • Discounted Cave session rate: €65 instead of €85

  • ANNUAL ONLY: 1 free personal session — Detection Cave (Belgium) or online call, 45 minutes

* NePoPo® is a registered trademark of Bart & Michael Bellon, used with their permission.

Not ready for Premium yet? Start with the free 7-day Standard trial → projectzeroacademy.be

Your Dog Is Ready.
The Question Is Whether You Are.

Whether you are starting from zero or building on a solid foundation — Premium gives you the training blocks, the methodology, and the personal coaching to go as far as you and your dog want to go.

Join the owners who chose not to stop at ‘good enough.’

Not ready yet? → Start free with the Standard System: projectzeroacademy.be

Frequently Asked Questions

Absolutely. Premium is not just for experienced owners. If you want the full package from day one, Premium gives you everything Standard has — plus personal coaching from Koen as you work through the 7-Day Foundation Reset. You will build the foundation faster and with more confidence. Many of our most motivated members started Premium from zero.

Yes — and this is one of the most powerful things the system does. Reactivity is not a behavior problem. It is a focus problem. Once your dog learns to check in with you as the most rewarding thing in the environment, the reactivity fades on its own. The foundation work in Standard starts this process. Premium gives you the advanced tools to take it further: building focus under real pressure, redirecting attention through advanced shaping, and creating the kind of connection where your dog chooses you — even when there is a trigger across the street.

NePoPo® is a training methodology that has been used at the highest levels of professional and sport dog training for decades. At its core, it is about understanding exactly how dogs learn and how to communicate with them in a way that is clear, fair, and effective. It works with three motivational states to build behaviors that are truly reliable — not just in training, but in real life. The result: a dog that performs not because it has to, but because it genuinely wants to. The full framework is explained clearly inside Theory Foundations. No prior knowledge needed. NePoPo® is a registered trademark of Bart & Michael Bellon, used with their permission.

Yes, anytime. Upgrade inside Skool and your progress carries over immediately. You unlock all Premium content and coaching access from the moment you upgrade.

Film a short training session on your phone and upload it to the community feed (the feed is shared between Standard and Premium members — the difference is access to the classroom modules). Before you upload, write a short self-analysis: what went well, what did not, and what you want to improve. This is the most important part of the learning process — learning to see your own training clearly. Koen then watches your session and your analysis and gives you detailed written or video feedback within 48 hours.

Send Koen a DM inside the Skool community. Annual member only. Together you decide what works best for you — an in-person session at the Detection Cave in Belgium, or an online 1-on-1 call of 45 minutes if you are outside Belgium. No booking link needed. Just a direct message and a conversation.

Yes. The Detection Cave is available for bookable sessions for all active members outside of the free trial period. Standard members pay €85 per session (45 minutes). Premium members pay €65. Book via DM to Koen in the Skool community.

Yes. All training blocks, coaching calls, Coffee Hours, Q&A sessions, and video feedback are fully online and available worldwide. The Detection Cave is a bonus for members who can travel to Belgium — and your free 1-on-1 session (annual members) can also be done as an online call.